These characteristics are the little touches that make your logo unique but also contain potential pitfalls. Because they only appear twice in the logo, they create visual interest-more than that might have been distracting and a poor choice. In the case of The Fields logo pictured here, the thick serifs of the E are incredibly distinctive. Every font has one or two small elements that make it new and different-the way a y curls beneath another letter or maybe the way the P and r lean into each other. by EWMDesignsīe sure to review the entire font before you make your choice. Thin fonts will always feel delicate and are better suited for a more refined logo, while heavier fonts feel more assertive. A thin font might look great on a billboard but also could vanish on a business card at a small point size. A thick weight might work great for a short name but could look too thick and bulky for a longer name. Most fonts come in a range of subtle variations and weights-from hair thin to super fat and thick, condensed tight to wide and spacey. Once you choose your basic font category, you can narrow down your selection further through style characteristics. Your future customers will make assumptions about your business just by the font in your logo without even realizing it! This is why-with logos more than almost any other design project-it’s so important for your font to resonate with your brand. The basic font types and their brand associationsĭifferent fonts communicate different attributes and have their own individual personalities. Read on to find the typefaces that work best for your brand. What associations will they bring to the font? What assumptions will they make about your brand identity based on it? To answer these questions and more, we’ve put together these tips and guidelines to help you choose a logo font that’s right for you. That’s why it’s important to consider how a font will perform when customers see it not only for the first time but on repeated viewings. While you will have the opportunity to use other fonts in other design assets-websites, brochures and printed products, email blasts, business cards-your logo font is what audiences will most associate with your brand. Which font is best for your logo? We’ll walk you through your best options. But choosing the font for your logo is of equal importance since it communicates crucial information like your name and industry. And why not? Distilling a brand into a single graphic is a complex process. Read affiliate disclosure here.When we think about logos our minds often go to the graphic or pictorial elements. As an Amazon Associate I earn from qualifying purchases. Logos By Nick LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to.
#WHAT IS THE VOLKSWAGEN LOGO FONT SERIES#
Want to learn more about how Adobe Illustrator works? Check out my Illustrator Explainer Series - a comprehensive collection of over 100 videos where I go over every tool, feature and function and explain what it is, how it works, and why it's useful. This one looks very similar to Optimus Princeps as well. The font used in the WordPress logo is Mrs Eaves, a font I’d never heard of until I looked it up. I’m not completely sure that Century Schoolbook is the font used for the T-Mobile logo, but it’s very close - nearly identical. You could fill a library with a list of brands that use Helvetica in their logo. Spotify went with Proxima Nova for their re-brand - always a safe choice. Very similar to Optimus Princeps in my opinion. ITC Berkeley Old Style is the font used in the Regal Cinemas logo. YouTube updated their branding last year (a change I overwhelmingly approve of) and went with Trade Gothic for their logo. Geico’s infamous branding leads with the Microgramma font, a personal favorite of mine as well. The thing that never fails to amaze me about Microgramma is how well it tends to communicate “modern technology” and “digital” despite how old it is. Klavika is always recognizable to me as “the Facebook font”. Ebay’s logo has changed various times over the years, but its most recent version is a wordmark made with the Univers font.
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